Business on jpcercal.com

Companies and Social Networks

Tue, 23 Apr 2013 16:51:56 +0000

A survey carried out by Scup.Ideias showed the impact Brazilian companies experienced from social media, the study was based on Facebook and Twitter. The survey showed the use of social networks to reduce complaints filed with PROCON, as well as to maintain an image of companies’ commitment to consumers, based on their response time through social networks, which, believe me, is surprising, but disappointing.

Companies’ average response time is three hours, with 91% of the companies surveyed seeking to respond immediately when questioned by consumers, but when it comes to solving the problem they’re not so effective, and thus don’t meet expectations for their service.

Increase your sales with Email Marketing

Fri, 12 Apr 2013 14:47:47 +0000

In the first half of 2012 e-commerce sales increased by around 20% compared with the same period in 2011, representing R$ 10.2 billion in sales, these figures were provided by e-bit, which believes this phenomenon was due to increased employment, better income distribution, easier access and low costs for web browsing. However, the promotional tool email marketing played a major role, since 5.6 million consumers made their first purchase after receiving stores’ offer campaigns by email.

Do you know what Coworking is?

Thu, 04 Apr 2013 12:53:31 +0000

Coworking means sharing workspace with other professionals. This movement emerged in 2005 with a software engineer, Brad Neuberg, he was tired of working from home and got together with some friends from different fields, and this way they set up an independent office where everyone shares the expenses, but without mixing their businesses. After this, many other coworking spaces started appearing, today there are around 600 different types of coworking.

Consumers prefer shopping at online stores

Thu, 28 Mar 2013 15:33:02 +0000

In a survey carried out by two price comparison services, Kuantokusta and Netquest, 1,081 people were asked about online and in-person shopping. The survey revealed that consumers feel much more comfortable shopping on the internet, they say they feel pressured in physical stores by salespeople, with the arguments they use to induce compulsive buying.

When asked how they made a purchase they regretted, 43% answered that it was in a physical store and 28% in an online store.

Responsive Sites gain points in Google's rankings

Wed, 27 Mar 2013 12:36:20 +0000

On mobile devices, research shows that 61% of visitors to a non-responsive page return to Google’s search page looking for a site that lets them view the content better.

Knowing this, the responsive web design market has been consolidating and becoming unified. Because keeping all the elements of the page’s desktop version viewable on other devices has already gone beyond an advantage and become a requirement. Mobile devices are gaining strength every day, in 2012 for every five computers sold one tablet was sold, compared with 2011, when for every fourteen computers one tablet was sold.

What is the Blogosphere?

Mon, 10 Dec 2012 16:31:59 +0000

According to Wikipedia, Blogosphere is the collective term encompassing all weblogs or blogs as a community or social network. Many blogs are densely interconnected. Bloggers read each other’s blogs, create links to them, refer to them in their own writing, and post comments on each other’s blogs. Because of this, interconnected blogs have created their own culture.

While a blog tries simply to present content, using resources such as text, images, videos, etc., the Blogosphere is a collective term whose aim is to encompass all blogs as a community or social network. In this way, the term can be considered a social phenomenon.

Search Engine Optimization (SEO)

Sun, 09 Dec 2012 01:06:46 +0000

Through a set of techniques, methods and studies known as SEO (from the English “Search Engine Optimization”, which translates as “Otimização dos Mecanismos de Busca”), we can improve your pages’ position, in other words, when a user types a keyword into a search engine, the goal of SEO is to make one (or several) of your website’s pages appear among the first organic search results. Examples of search engines are Google, Bing and Yahoo.