The largest professional networking site is broadening its horizons, on the 18th LinkedIn announced the purchase of the mobile application Pulse, which works as an aggregator of internet content, such as news and blogs.
LinkedIn paid 90 million dollars for the application that emerged from an academic project by Ankit and Akshay in 2010 at Stanford University and was currently held by the California company Alphonso Labs.
The amount will be paid 90% in shares and 10% in cash, the social network said, according to it, Pulse has more than 30 million users from around 190 countries and distributes content from more than 750 publishers.
“We believe LinkedIn can be the ultimate professional content platform – where all professionals can consume information and publishers can share their content”, says Deep Nishar, vice president of products at LinkedIn, in a note published on the social network’s official blog.
“We believe we can help all professionals make smarter, better-informed decisions by leveraging the excellent business knowledge circulating through LinkedIn in the form of news, posts, updates on different industries, discussions or comments, Pulse is the perfect complement to this vision”, he adds.
How LinkedIn will integrate with Pulse is still unknown, but Pulse’s creators guarantee that the application won’t undergo changes in the short term.
“For now, the Pulse app will stay the same as always, and the two teams (from LinkedIn and Pulse) are excited to be able to work together to create new tools that are “cool” and useful”, say Akshay Kothari and Ankit Gupta on the Pulse blog.
All we can do is wait and see how LinkedIn turns out.
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