Through a set of techniques, methods and studies known as SEO (from the English “Search Engine Optimization”, which translates as “Otimização dos Mecanismos de Busca”), we can improve your pages’ position, in other words, when a user types a keyword into a search engine, the goal of SEO is to make one (or several) of your website’s pages appear among the first organic search results. Examples of search engines are Google, Bing and Yahoo.
Implementing this strategy generates an increase in qualified visits and growth in sales and leads through the site.
SEO can be divided into two parts, internal aspects (On-Page) and external aspects (Off-Page), as we’ll discuss below.
On-Page factors
These refer to the site’s internal aspects. For example:
- Page titles
- Meta tags
- Heading tags
- Alt attribute on images
- Domain
- File URL
- Content
Off-Page Factors
These refer to aspects outside the site. For example:
- Number of external links
- Quality of external links
- Anchor text of external links
- Age of a domain
Note: The factors listed above are just some of the many that exist.
The advantage of SEO?
The main goal is to bring new visitors to your website, with an increase in the number of visits the chances of conversion will also be higher. So good SEO work can increase your sales, the number of visitors, the number of page views per visitor, etc.
The figure below illustrates how the SEO process is carried out:
- And do you already have a website, blog or online store?
- Want to increase the number of visits to your website?
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