Ecommerce on jpcercal.com

Increase your sales with Email Marketing

Fri, 12 Apr 2013 14:47:47 +0000

In the first half of 2012 e-commerce sales increased by around 20% compared with the same period in 2011, representing R$ 10.2 billion in sales, these figures were provided by e-bit, which believes this phenomenon was due to increased employment, better income distribution, easier access and low costs for web browsing. However, the promotional tool email marketing played a major role, since 5.6 million consumers made their first purchase after receiving stores’ offer campaigns by email.

Consumers prefer shopping at online stores

Thu, 28 Mar 2013 15:33:02 +0000

In a survey carried out by two price comparison services, Kuantokusta and Netquest, 1,081 people were asked about online and in-person shopping. The survey revealed that consumers feel much more comfortable shopping on the internet, they say they feel pressured in physical stores by salespeople, with the arguments they use to induce compulsive buying.

When asked how they made a purchase they regretted, 43% answered that it was in a physical store and 28% in an online store.